maxim

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Direction via maxim

For a select few

This is play, not work. An experiment, not a straight jacket. Terrifying, not scary. Calm, not submissive. Conflicting, not safe. Reducing uncertainty, not peacocking. How things are, not how we’d like them to be, and equally the reverse. Exploration, not exploitation. Natural curiosity, not prescribed intellect. Idiosyncrasy, not standardization. The pursuit of ignorance, not efficacy.

obliviouschimp mission

Pain is not only inevitable, it is the proven necessity for growth. Yet when the toddler falls we coddle and deny them this gift of agitation. We stunt ourselves and others when cowering from pain. Building on top of the best in neuroscience and philosophy, obliviouschimp creates children’s books as tools to lean into that pain in a unique, fun (yep, fun!) and memorable way.

Daniel Broughan@obliviouschimp